Influencer Marketing Archives - One9ninety - Social Media Marketing Agency Singapore

Introducing A New IG Feature – Collabs

Admin_O9N — Mon, 08 Nov 2021 03:46:32 +0000

This new feature allows two accounts to co-author a post or reel. They’ll both share the same content, comments, views and likes. This feature is currently under testing but already sounds like a great way for brands to work together with partners! Read on to find out other features being tested by Instagram here!

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Instagram tools for branded content available to more influencers

Garance_O9N — Fri, 10 Nov 2017 06:28:16 +0000

In a push for more transparency, Instagram is increasing access to branding tools for more influencers. It will also use automated tools to detect when a post is sponsored and alert the influencer to add them. Greater transparency is not only good for Instagram but also for content creators as it will help them […]

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Influencer marketing is maturing

Garance_O9N — Thu, 02 Nov 2017 10:42:31 +0000

Influencer marketing is becoming more professional with contracts clearly stating content rights, posting times and whether reshoots can be requested. In our experience, influencers appreciate a clear brief especially for creative direction so that they can get it right the first time around. Find out more here.

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The Rise of the Micro Influencer

Garance_O9N — Wed, 14 Sep 2016 04:18:10 +0000

Influencer strategies used to be about aligning the brand with the person with the largest following to reap results and reach. Enter the age of the micro-influencer, where more brands are turning to people with far less numbers of followers to help them share their messages. What does a brand get in return of recruiting […]

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Four Common Pitfalls of Influencer Marketing

Garance_O9N — Sun, 24 Jul 2016 02:59:54 +0000

While many brands have hopped on the influencer marketing bandwagon, a majority do not know how to go around it. The most common mistake brands make when they recruit influencers is thinking influencers will magically grow their business. They forget influencers are people who have built a relationship with their followers and most often, would share their genuine […]

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How Influencer Marketing Moves Beyond Raising Awareness

Garance_O9N — Sat, 02 Jul 2016 04:00:47 +0000

Influencer marketing has moved beyond raising awareness for businesses, it also has the power to influence consumers’ decision-making and affect sales. It has been shown that offers shared by trusted advocates are 4 to 10 times more likely to convert people than those distributed by brands! Read more here.

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Value of Influencer Marketing

Garance_O9N — Tue, 31 May 2016 08:48:44 +0000

Twitter has revealed new data on how influencers are a close second to friends on impacting user trust and purchasing decisions: 49% of respondents relies on influencers for product recommendation, while 56% relies from Tweets from their friends Those exposed to the combination of brand and influencer Tweets had a 5.2x increase in purchase intent compared […]

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