Build Brand Equity via Influencer Marketing for Yahoo

Brief
Yahoo wanted to find ways to let their brand personality shine in particular the fun and playful side.

Execution
Spread the #DoYourY movement. Positivity and good vibes are contagious! We sometimes forget to stop, turn down the volume and enjoy the moments that really matter. They can be small moments, or awesome experiences. They are yours and you celebrate them in your own unique way.