About One9Ninety

We market brands on the web

The Business of Social

Founded in Singapore in 2008, One9ninety is a full service social media agency with the mission to market brands on the social web using technology, data, word of mouth, creativity and community. From social strategy to daily content and campaign execution, our dedicated team have partnered with over 60 of the most reputable brands and customers across Asia Pacific. We deliver services in Singapore, Malaysia, Indonesia, India, Philippines, Hong Kong and Taiwan. We work with local partners in Thailand, China, Japan and Korea.

One9ninety - Full Service Social Agency in Singapore
One9ninety's Mission Statement

Our Mission

  • We market brands on the social web.
  • We recommend, develop and execute social and digital media strategies.
  • We focus on business objectives to deliver brand equity, sales and loyalty.
  • We deal with massive amounts of data.
  • We use quite a bit of technology.
  • We love online social and community dynamics.
  • We praise authentic word of mouth.
  • We develop innovative web, Facebook and mobile applications.
  • We get quite serious on social CRM and Social commerce.
  • We have a real thing for participation.

What’s with the Name?

It’s the 1% rule! Out of 100 people online only ONE creates original content, 9 edit it and NINETY are influenced by it. We track, identify and engage with the ONE % online creators and the 9 % fast followers to influence the perception and purchasing decisions of the NINETY % mass audience.

The 1-9-90 Rule for Social Marketing