Facebook is currently testing out a new version of the newsfeed: The Topics-based Feeds will allow users to pull up streams of posts based on their topics of interest. The default listings of the Topics Feeds will be based on the content users interact with most on Facebook but these feeds can easily be customised in Settings. Does this new move mean that it will be easier or more difficult for brands to reach out to their audience?
More about Facebooks Topic-Specific News Feeds here.