Sustainable Shopping: Post COVID Trends in SEA

Shopping for sustainable products is gaining traction in Southeast Asian countries. A global YouGov study found that more than 50% of the surveyed consumers will be more cautious of their impact on the environment, and will opt for sustainable products once the pandemic ends. In Indonesia, 4 in 5 (79%) consumers are willing to make the switch, with Singapore and Hong Kong with 53% of consumers looking to do the same. Find out more here!