Friso Tactical Campaign – Adopt A Cow
Facebook Marketing for Frisco Singapore
Brief & Execution
Brief
Educate consumers about the “From Grass to Glass” production process
Drive more conversation on their Facebook page
Distribute vouchers to generate sales
Execution
A Facebook game that conveyed the journey the milk takes from farms and factories in the Netherlands to the stores. Participants had to adopt a cow, learn how to take care of it, milk it and process milk at the factory to earn tins and win vouchers. They also participated in a daily instant win game. The grand prize was a year’s supply of Friso milk.
Results
Game players: 4,000
Total app visits: 309,000
Total vouchers distributed: $219,000
Total sales from vouchers: $550,000
