SkillsFuture
Learn how One9ninety helped SkillsFuture Singapore increase awareness, inspire lifelong learning, and engage the public through authentic social media campaigns. Our creative strategies leveraged multiple platforms to connect with audiences meaningfully and drive measurable results.
Background & Key Challenges
SkillsFuture Singapore (SSG) approached One9ninety with a clear mission: generate awareness and strengthen the culture of continuous skills development and lifelong learning among Singaporeans. The challenge was to make the concept of upskilling and reskilling relatable and engaging to a wide audience.
To achieve this, One9ninety proposed an always-on social media strategy that combined trending content with authentic influencer storytelling, allowing SSG to reach Singaporeans in a way that felt personal, relevant, and credible.
Solution
On TikTok, the One9ninety team adapted trending videos and audios to communicate messages about upskilling and reskilling. For the influencer campaign, they featured Singaporeans who had successfully pivoted their careers through lifelong learning, sharing authentic, relatable stories. One9ninety also managed SkillsFuture Singapore’s Facebook, LinkedIn, Instagram, and YouTube channels to ensure a consistent cross-platform presence.
Results
-
Within the first six months, SkillsFuture Singapore’s TikTok followers grew by 300%.
-
A TikTok influencer campaign featuring five real-life upskillers generated 8.7 million impressions and 62,000 cumulative engagements.
-
The campaign successfully promoted upskilling, drove foot traffic to SSG roadshows, and reinforced the culture of lifelong learning across Singapore.
This collaboration demonstrates how One9ninety leverages social media trends and authentic storytelling to transform complex public initiatives into engaging, actionable campaigns that resonate with audiences.
RELATED PROJECTS
Shiseido – Anessa
Discover how One9ninety helped Anessa turn its complex Auto Booster sunscreen technology into engaging, shareable content, generating 198M+ video views and unprecedented engagement.
SkillsFuture
Discover how One9ninety helped SkillsFuture Singapore boost awareness, inspire lifelong learning, and engage Singaporeans through creative and authentic social media campaigns.
Cycle & Carriage
Learn how One9ninety helped Cycle & Carriage expand beyond Facebook to connect with a younger, aspirational audience through creative and engaging social media content.