Cycle & Carriage
Background & Key Challenges
Cycle & Carriage has long enjoyed a strong and engaged community on Facebook. However, the brand identified a key gap: while its presence resonated with an established audience, it was not effectively reaching younger, aspirational car buyers who are highly active on emerging platforms.
Solution
To bridge this gap, One9ninety launched Cycle & Carriage on TikTok with an always-on content strategy. An average of three videos per month were produced, highlighting not only the premium features of the cars but also the lifestyle benefits of owning one. Content was tailored to TikTok’s tonality with short, snappy captions and visually engaging storytelling.
To maximize reach and connect with the right audience, a targeted media buy was implemented to grow both engagement and followers. Beyond TikTok, One9ninety continued managing Cycle & Carriage’s established Facebook presence, ensuring consistency across platforms.
Results
-
In the first 12 months, the Cycle & Carriage TikTok channel gained 14,000 followers and 64,000 likes.
-
The top-performing video achieved 1.3 million views, underscoring the brand’s successful entry into the platform.
Through this collaboration, One9ninety helped Cycle & Carriage expand its digital footprint, effectively engaging a younger audience while strengthening its premium brand positioning.
RELATED PROJECTS
Shiseido – Anessa
Discover how One9ninety helped Anessa turn its complex Auto Booster sunscreen technology into engaging, shareable content, generating 198M+ video views and unprecedented engagement.
SkillsFuture
Discover how One9ninety helped SkillsFuture Singapore boost awareness, inspire lifelong learning, and engage Singaporeans through creative and authentic social media campaigns.
Cycle & Carriage
Learn how One9ninety helped Cycle & Carriage expand beyond Facebook to connect with a younger, aspirational audience through creative and engaging social media content.