Canon

See how One9ninety crafted a custom social media marketing strategy for Canon, shifting focus from product features to meaningful moments, showing that printing still matters in a digital world.

Background & Key Challenges

Canon is a household name across Asia, renowned for its wide range of printing and imaging solutions, serving both consumer and business segments. From home printers to multifunction devices and advanced office printing systems, Canon has long been trusted for quality and reliability.

However, in an era of rapid digitisation, a key challenge emerged: how could Canon convince home users and businesses that printers still play an essential role? The brand needed to cut through a competitive market and reframe the way audiences viewed printing in their daily lives.

Canon Social Media Case Study
Canon Social Media Case Study

Solution

One9ninety crafted a strategy that went beyond product functionality. Instead of focusing only on technical specifications, the content highlighted how Canon printers help preserve and celebrate life’s moments. By showcasing relatable, everyday experiences – from family milestones to creative projects – the campaign positioned printing as a way to transform fleeting digital memories into meaningful, lasting keepsakes. This emotional approach allowed Canon to connect more deeply with audiences and reinforce the value of printing in a digital-first world.

Canon Social Media Case Study

Results

  • Organic reach increased by 117%
  • Interactions grew by over 1000%
  • Shares rose by more than 500%

    Platform: Facebook

    Through this collaboration, One9ninety helped Canon strengthen its presence on social media, shifting brand perception from purely functional to emotionally relevant, and proving that printing continues to enrich modern life.

    Canon Social Media Case Study
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