Meta has removed targeting options in four main categories; health causes, sexual orientation, religious practices and groups, and political beliefs. If you have ads set up targeting these groups before the 19th, the ads will still reach the intended audience until...
This new feature allows two accounts to co-author a post or reel. They’ll both share the same content, comments, views and likes. This feature is currently under testing but already sounds like a great way for brands to work together with partners! Read on to...
Across the borders and into the land of smiles, we’re thrilled to share that our partnership with The Eye Observer has expanded into two new Southeast Asia markets! On this new adventure, we look forward to establishing The Eye Observer as the leading authority...
TikTok! TikTok! Time is ticking and more brands are jumping onto TikTok. How do you ensure your brand vibes with audiences on TikTok? From leveraging fun transitions to curating an authentic feed, read on to find out the essential tips to building your brand on...
Problem gambling can be a difficult subject to broach, but it’s nothing a little comic relief can’t remedy! For the National Council on Problem Gambling, we illustrated a series of comic strips to help audiences realise the truth behind their winnings from a poker...
Engage. Engage. Engage. Never has interactive content been more important to the vitality of a brand’s marketing strategy – especially in an age of ever-changing algorithms. The trick is to be more creative. Create more opportunities for interaction. And most...
Younger audiences love it. Over 500 million users. And, it was the most downloaded app last month. Sounds like a surefire way to get your message out to younger audiences in 2020? While the app has content creators and advertisers purring – even debuting...
A meme-based marketing strategy can be a double-edged sword. But despite the risks, when the strategy is well executed, there’s no doubt that the brand can reap the huge rewards. This article deals with the do’s and don’ts of using memes on social...
Over one third of the world’s population uses at least one social media platform, which explains why marketers are relying so heavily on social media. But just because some find success on social media, doesn’t mean that success is guaranteed. It is important to learn...
We all know how important using the right visuals are in social media marketing. After all, image posts on Facebook sees 2.3x more engagement that other post types and Tweets with photos get 313% more engagement. To ensure your content is constantly compelling and...
Will Instagram Stories lead to the demise of Snapchat? Early data has shown that Snapchat remains the most popular social media app among teenagers, despite the introduction of Instagram Stories in August. Read more here.
Instagram Stories allow brands to further engage with followers, increase content visibility and promote brand presence on the platform. Find out how you can leverage Instagram Stories in your social media strategy here!
Want to know how you can get your content to be seen by more people? Find out how and what Facebook chooses to show in a typical user’s news feed. Read more here.
Have you ever wondered what your customers really want on social media and what turns them off? A recent study shows that respondents indicated that the most annoying thing brands do on social is posting too many promotions. Read more here.
