Instagram tools for branded content available to more influencers
In a push for more transparency, Instagram is increasing access to branding tools for more influencers. It will also use automated tools to detect when a post is sponsored and alert the influencer to add them. Greater transparency is not only good for Instagram...
Influencer marketing is maturing
Influencer marketing is becoming more professional with contracts clearly stating content rights, posting times and whether reshoots can be requested. In our experience, influencers appreciate a clear brief especially for creative direction so that they can get it...
The Rise of the Micro Influencer
Influencer strategies used to be about aligning the brand with the person with the largest following to reap results and reach. Enter the age of the micro-influencer, where more brands are turning to people with far less numbers of followers to help them share their...
Four Common Pitfalls of Influencer Marketing
While many brands have hopped on the influencer marketing bandwagon, a majority do not know how to go around it. The most common mistake brands make when they recruit influencers is thinking influencers will magically grow their business. They forget influencers are...
How Influencer Marketing Moves Beyond Raising Awareness
Influencer marketing has moved beyond raising awareness for businesses, it also has the power to influence consumers’ decision-making and affect sales. It has been shown that offers shared by trusted advocates are 4 to 10 times more likely to convert people than those...